60% of businesses use video as a marketing tool, and 32% use video for sales [1]. Video has become a critical component in marketing, and we're constantly coming across new ways to engage with consumers using video. As a business owner or marketer looking to create a successful video marketing strategy, you need to choose a niche. If you’re creating general content and competing with everyone, it … [Read more...]

YouTube has significantly grown over the last decade. This is why it’s no surprise that the platform is now the second most visited site in the world [1], just after Google. From educational to entertaining videos, you can find various formats on the site. Over two billion monthly logged-in users watch over a billion hours of video daily [2]. These videos are created by YouTube creators who put … [Read more...]

An Instagram Video Marketing Strategy How-to videos, fun reels, and short video stories may draw potential new visitors or followers to your Instagram account. This is because people actually want to hear from you. Statistics [1] show that the average consumer on Instagram spends over half of their time watching and commenting on videos. Instagram videos now receive 49% more engagement [2] than … [Read more...]

A Pinterest Video Marketing Strategy Pinterest is a visually engaging social media platform. It helps marketers connect with their audiences using creative and innovative options relevant to their offerings. With more than 367 million monthly active users, Pinterest is quite valuable to marketers and business owners [1]. People use Pinterest to decide what to buy next or what they need for a … [Read more...]

Facebook Video Marketing Strategy Social media marketing and its return on investment (ROI) are almost non-negotiable for businesses these days. This is why many brands use a Facebook video marketing strategy to connect with customers and prospects. This includes content that targets the promotion of the brand's products, services or the brand itself [1]. According to Cisco … [Read more...]

Reasons To Use A B2B Content Marketing Agency The rising cost of paid advertising on both Google and Facebook has prompted many companies to consider different alternatives. There are those that have considered marketing on YouTube, using video ads, but you are still paying for each click that you receive from potential customers. Search engine optimization is another alternative, one that people … [Read more...]

Local marketing is a great way to advertise. Since the internet has made things global, it's important to make sure you're taking advantage of local customers. Also, local businesses that travel to customer locations, such as plumbers, come into the picture with this type of ad campaign. Local marketing is a new type of advertising that isn't limited to just the physical location. It's been … [Read more...]