What You Should Know Before Picking a Domain Name
A domain name is more than just a web address that you put into your browser.
Your website is an extension of your business. It’s all about you.
Popular domains include Amazon, Google, Yahoo, Facebook, and many others.
The fact is that gaining such brand recognition is not only difficult but also incredibly costly.
The ordinary web marketer is unlikely to achieve such high levels of domain brand recognition.
Nonetheless, they might make a few efforts to make themselves noteworthy in their field.
It’s like being a large fish in a little pond, and to be honest, that’s enough to make money.
* Make a lasting impression
The days of naming domains after exact match keywords to rank higher on Google are long gone.
For instance, have a look at besttoycars.com.
Google has now caught on to this, and it no longer functions as a ranking metric as it once did.
You want your domain to be memorable and authoritative these days.
If we go with the previous example, you may call your domain toycarcentral.com.
The word ‘central’ implies that your website is the go-to spot for toy cars…
Furthermore, because ‘toy vehicle’ is a keyword, it informs search engines about the content of your website.
It’s a win-win situation.
* Register your domain with a reliable registrar.
When it comes to registering your domain, you should shop around.
Some registrars charge as little as $10, while others charge significantly more.
As a result, shop around for the best value.
* Do not register your domain with your hosting provider.
Keep your domain registrar and hosting provider separate if possible.
There have been several instances where marketers wanted to switch hosting providers but could not because their present hosting provider was holding their domain hostage.
So get a domain from a reputable registrar and choose a separate provider to host your website.
* Avoid ambiguous domain names.
When purchasing a domain name, avoid using terms that contain hyphens, such as vegetable-gardening-made-easy.com.
To begin with, the domain name is too lengthy.
Second, hyphens make it more difficult to remember how to input a domain into a browser.
Using numbers in the domain might also be perplexing.
For instance, have a look at selfdefense4you.com.
People may write selfdefenseforyou.com instead of selfdefenseforyou.com and never see your website.
So you don’t want your domain to be muddled.
It’s also recommended to avoid domain names with recurring letters, such as diaperreviews.com.
Notice how the domain has two ‘r’s?
It’s best to avoid it.
Make a domain name that is both brief and memorable.
* Look into the competition
In general, competition shouldn’t be an issue. Still, you should run a few searches to determine if your domain name sounds suspiciously similar to any other currently available domains.
You’re attempting to distinguish yourself from the crowd by sticking out.
It’s more difficult to achieve if your domain sounds the same as everyone else’s.
* Don’t use phrases that are trademarked?
Before purchasing a domain, double-check that none of the terms in the domain are trademarked.
Here’s where you may look for trademarks.
* Do you have any social media handles?
You’re nowhere if you’re not on social media these days.
That’s the way things are.
Your internet company should ideally have the following:
* Your Facebook page * Your Instagram account * Your Twitter account * Your YouTube channel
As a result, you’ll want to be sure you can use your domain name to create accounts on these platforms.
This will maintain everything in order and harmony.
If the names are taken, but the domain is still accessible, you could choose to create a new domain name or a social media handle that is ‘near’ to your domain name.
* Are you looking for new domain names?
It might be challenging to come up with domain names at times.
It’s very understandable.
The good news is that various online domain generators may help you come up with new ideas and get your creative juices flowing.
Here are three examples:
1. Shopify’s domain name generator (https://www.shopify.com/tools/domain-name-generator)
Finally, keep in mind that, while you may alter your hosting, autoresponders, and other aspects of your business, your domain is something you’ll never want to change.
Changing domain names will be inconvenient since you’ll have to reroute your site and so on after people start visiting your site and remember your domain name.
Not to mention the damage to the company’s brand.
Spend some time considering potential ideas before deciding on a domain name.
That is the most effective method.
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