An Instagram Video Marketing Strategy

How-to videos, fun reels, and short video stories may draw potential new visitors or followers to your Instagram account. This is because people actually want to hear from you. Statistics [1] show that the average consumer on Instagram spends over half of their time watching and commenting on videos. Instagram videos now receive 49% more engagement [2] than photos.

 

This is why businesses that post daily video content are getting better views and more followers. In this post, we will go through the best Instagram video marketing strategy that may give you the best results.

 

Create Instagram videos that show off your product or service 

If you sell a product, your consumers may want to see what they are purchasing from all angles. This may be the best video content that will increase sales from your Instagram feed.

 

Use tutorials and how-to videos

How-to videos and tutorial videos are educational video content that teaches your audience how to use your product and its benefits. Instead of just listing out your product’s features, this video content demonstrates your value offering and establishes credibility.

 

Questions and answer videos (Q&As)

Interacting with your audience using Q&As offers you an opportunity to know what your consumers think about your product. These questions should be asked in real-time or during a live video on your stories.

 

Ask your followers to create videos of them using your product or service

You should ask your followers to create videos of them using your product or service, and the videos can serve as testimonials. Rather than showing your products off all the time, give your consumers that opportunity to show off your product in action.

 

How to Market Your Video Content

In-Feed Video Posts

What you should know 

• The video should last for only 60 seconds.
• The videos auto-play automatically without sound.
• Aspect ratios of 1.9:1 or 1:1.

How to use in-feed video post

The key reason why you’re using video posts on your Instagram feed is to build relationships. This is your chance to make your followers get to know you, what you offer, and how you work behind the scenes. In-feed video posts increase brand loyalty and rapport between a brand and its consumer. You should try as much as possible to respond to all comments, which helps you in the algorithm.

 

IGTV

What you should know 

• IGTV Clips are 60 minutes for large accounts and 15 to 10 minutes for regular Instagram accounts.
• The videos stay up and don’t expire.
• Aspect ratio of 4:5 and 9:16.

How to use IGTV

Don’t just create general long-form video content. Focus on your audience because there is no point in creating video content your audience cannot relate to. You should also try to get your point across to your audience in simple-to-understand words so that you don’t risk losing your audience’s attention. If you want to create long-form videos, use IGTV to tell your brand’s story, connect with your followers, and reach a wider audience.

 

Instagram Stories

What you should know

• Stories are 15 seconds or less.
• Instagram stories are mobile full-screen oriented.
• To stand out, use stickers, emojis, and other story features.

How to use Instagram Stories

With 42% of daily Instagram users [3] watching other people’s Stories, this is your chance to put out daily content that shows your brand’s personality. Using the live feature on Stories, speak to your audience. If you have up to 10,000 followers, you can send traffic off-site, by using CTAs like “swipe up to learn more.” You should adopt best practices like using stickers to add a fun flair to your Stories. Use poll stickers, hashtag stickers, mention stickers, and other engagement stickers to drive traffic to where you want it. After 24 hours, your Stories will disappear so save them to different highlights if your audience will need to reference that information.

 

Instagram Reels

What you should know

• Reels are 15 seconds.
• It has audio effects.
• It can reach a wider Instagram community.

How to use Reels

Reels work just like stories, but Reels offer new creative tools that can be used on the go. You don’t have to jump, dance, or change outfits on your first Reel. You can keep it simple as long as you give viewers something interesting enough to make them stick around.

 

Show the audience behind-the-scenes content and encourage them to share your content on their page. You may use Reels to show before and after a project is completed, a quick hack, do’s and don’ts of your product, or how to work with you.

 

Video Ads

What you should know

• Video Ads are 60 seconds or less.
• The videos are auto-played without sound.
• Multiple-image posts can contain video.
• Aspect ratios of 1.9:1 or 1:1.

How to use Instagram video ads

When creating an Instagram video ad, you should have a great caption that explains why your target audience should watch your video. Consider using a video post with high engagement to run your ads. This may likely increase your conversions since you already have organic engagements.

When you target a cold audience or lookalike audience, you should use introductory video content that introduces your product or service to the audience. If they watch a certain percentage, you can retarget them with a conversion ad that sells to them. You should always change your ad campaigns even if they are working or converting well.

 

To get the best results, you should plan your Instagram content ahead, say for a month, using this strategy. Doing this provides you enough time to review your content, as well as makes consistency a lot easier. Explore the different video content types- in-feed video posts, stories, live stories, reels, and video ads- to find what best appeals to your audience.

References

[1] Statista. median-comment-Instagram-post-type

[2] Press.Quintly. Instagram Study Analyzes 5.4 Million Posts

[3] Statista. Share-of-Instagram-user-activities

Pinterest offers business owners a variety of ways to promote their brand on the platform. You can repurpose videos from YouTube and share them on your Pinterest board, embed video pins in blog posts or websites, send video pins to Facebook for cross-promotion, and use Instagram stories as another medium to showcase your latest content. When you’re ready to take advantage of this social media site’s most overlooked marketing tactic, succeed at using Pinterest Video Marketing Strategy!