According to experts, 75% of all marketing will be done online in the next five years.
Yes, that’s 3/4 of all ad spend!
If that number doesn’t stagger you, nothing else will. It’s one of those important statistics to keep in mind as you’re figuring out a comprehensive marketing plan for your business. Anyone that is investing time and money into marketing for their enterprise needs to consider online marketing.
However, before pushing money into this segment of marketing, you have to recognize what it entails. This article will pinpoint what online marketing has to offer and its benefits.
Defining Online Marketing
Online marketing involves the use of digital tech to advertise/market products and services.
This can include any digital medium such as display advertising or mobile advertising to name a few. Online marketing aims to use these technologies as the foundation for finding targeted traffic at a lower cost.
Types of Online Marketing
Let’s move onto the forms of online marketing a business can pursue while putting together a marketing plan.
These options will include:
It’s recommended to pinpoint 1-2 options and pursue them vigorously to find positive results.
Benefits of Online Marketing
1) Greater Reach
In general, the primary advantage a business will notice is with reach.
It’s easier to help spread the word about your business when the audience is greater in size. For example, a business won’t be able to get everyone to read a newspaper ad, but it’s far easier to rank for a primary keyword in your niche. If you rank for a primary keyword, you will gain every lead that types it in on Google.
This is powerful and targeted. It is the easiest way to find an audience that is ready to buy what you are selling. This is an advantage other forms of marketing can’t offer.
2) Easier To Find Targeted Leads
Imagine standing outside on the edge of a road as people pass by. You will start handing out flyers to everyone in the hopes someone is interested in what you’re selling. However, in most cases at best you are going to find 10% success while the rest will ignore what you’ve given to them.
However, online marketing pushes through all of this nonsense.
Instead, it provides you the ideal spot for targeted leads. These spots online are optimized, so you see considerable success and only start putting your ads in front of those who want to see them.
3) Easier To Optimize for Conversions
Online marketing is fantastic because it’s easier to optimize for conversions.
After all, what is the goal of running a marketing campaign? You want to see a greater conversion rate. If so, you are going to recognize how much easier it is to tweak an online marketing campaign compared to an offline one. The stats are easily recorded, and simple adjustments can be made on the fly.
You don’t have to wait for morning to come as the Internet is always awake. You can make changes in seconds and launch the campaign in the middle of the night if you like.
4) Faster Results
What is the one thing you are gunning for with any marketing campaign?
Yes, you want to earn money, but you want to do it as fast as possible. You want to start seeing results immediately as that is when you will know things are trending in the right direction. Online marketing is fast-paced and does things in a simpler fashion.
As mentioned before, it is a 24/7 platform, and you can play around with it to maximize earnings. You are going to obtain a boatload of data in minutes, and that’s when adjustments can be made until you are earning money.
5) Better ROI
Business is built on the shoulders of revenue and expenses.
You want to keep the revenue higher than your expenses, and it’s easier to do this with online marketing. Since the overhead costs are smaller when you’re online, it’s simpler to maintain a larger bottom line. In fact, most businesses can see significant increases in their bottom line.
Those who struggle know it has more to do with the structure of their marketing campaigns than the concept of online marketing. The ROI is always going to be better online.
6) More Options For Marketing
Online marketing provides a range of choices for you to select from as a business owner.
For example, your niche might do well with influencer marketing while another niche is built for email marketing. It doesn’t matter what position you are in; there is an option for you that will work well. You can select this option and play around with it until you see a high ROI.
This is a compelling reason for why online marketing is well-regarded as an advantageous option in the modern world of business. It brings in positive results at the snap of a finger when done properly.
There is nothing worse than a marketing campaign that’s unsafe.
Online marketing is effective because it’s legal and safe when you follow regulations. Instead of playing with fire and using inferior methods to get a leg up, you can trust this solution as a business owner. If you use social media platforms or start emailing, you are going to see significant returns while staying safe.
It cuts through all of the legal issues a business has to deal with when it pertains to other marketing techniques.
Get past them with the help of online marketing.
Why do experts continue to push towards online marketing in comparison to other options?
It has a lot to do with how future-proof it is. This is where the market is heading, and most people have a desktop, laptop, or mobile phone. It is the way of the world, and this is something businesses have to note down. Those who are not paying attention will be the ones who use inferior marketing methods.
Go with the future-proof solution since that is where the market is heading. You always want to be where your audience is as that’s where the money will be too.
9) Levels Playing Field
Ever thought it’s impossible to play with the big boys in your niche?
Well, online marketing cuts through this and makes it easier than ever before. You can get a leg up on these big box competitors and beat them at their own game. This is why online marketing trumps all other forms of marketing. It makes sure your budget isn’t the only factor in making things work.
You have to optimize and remain clever, or a smaller competitor will pass you in seconds.
10) Builds Brand Recognition
Since a majority of your niche’s audience is online, you can start to build a brand by advertising digitally.
People will remember your name and that is going to generate organic traffic. Who doesn’t want organic traffic? Brand recognition is always important, and online marketing is a great catalyst for such advantages.
Get started with a top-tier online marketing solution and feel confident about what you’re doing and how you’re doing it. Whether it’s viral marketing or social media marketing, this is the way of the future and understanding the concept is important.
Those who wish to do well in their niche need to get started with online marketing immediately.