The clear-cut definition of a sales funnel refers to the overall buying process marketers, and companies lead their prospective customers through to purchase products or services. There are various stages of the sales funnel process. In this article, we will discuss some of the different steps that make up a sales funnel.
Stages Of A Sales Funnel Process
Stage 1 Awareness:
This is perhaps the most critical component of the sales funnel process entirely. After all, to begin the sales funnel process, the prospective customer has to become aware that the solution to their problem exists in the first place. Without this level of awareness, they will never even know that you have a solution to a problem they have. Therefore, you will want to implement various strategies to increase overall awareness of your brand, business, and offering. You can do this in a variety of ways whether it’s through organic or paid strategies.
During the later portion of this stage, you have to sell your prospective customer on the idea of becoming a lead for your business. The best way to do so is by solving your customer’s problem. Because of this, you will need to figure out what your target market/audience’s problem is and figure out how to best solve it. Once you have correctly identified the problem that exists, you will be building out content that you can use to draw them in.
Stage 2 Generating Interest.
Once you have completed the awareness stage, you will want to move onto the generating interest stage. This entire stage is about gaining your prospects interest through a carefully orchestrated sequence of emails. Once you have captured the prospects information through a lead generation email forum, you will be able to market to them via email effectively. During this stage, you are going to want to develop a perfected sequence of emails doing everything from building trust to identifying and reinforcing a problem. The key to succeeding during this stage is training your prospective customers to not only trust you but also to click on links that you have scattered throughout your emails. Without being able to get your prospects to click on links, your sales funnels are just not going to be effective at converting prospects into customers.
Stage 3 Decision Phase.
During this phase, you the prospect is going to be evaluating and coming to a buying decision. This is when the final decision is made and it is going to be heavily influenced by the effectiveness of your generating interest stage. If you came up with highly effective and converting sequences of high-quality copywriting, your prospects should be in a perfect position to make a buying decision and you should be able to achieve a high rate of conversions. There are plenty of different things that you are going to want to be sure to do when it comes to delivering a good conversion rate with your sales funnel.
Some of the most effective ways to reach the results you want during the decision phase are by baking in a scarcity mentality. Typically, you will want to do this by offering a limited number of deals or a limited amount of time to make a decision. The shorter you make their decision phase, the better the chances you will be able to get them to convert. Along with this, you want to provide plenty of social proof showing that they are making a good decision that others are also producing.
Stage 4 Getting Them To Act.
The last stage of the process is getting your prospects to act on their decision. This is typically going to involve the act of buying something. Therefore, you want to make a sale. Your success rate with this aspect of your sales funnel is going to come down to how well you pushed the customer through the sales funnel and how optimized your sales funnel is. Getting a prospect to this particular stage is not easy at all. It requires a lot of testing, tweaking, and other work.
Overall, there are various stages of the sales funnel that can truly impact the kind of results that you can achieve with it. The key to succeeding in your development with a sales funnel is by being meticulous with its design and fully understanding your target market and how to effectively position what you are offering to them. You want to build trust and build a need with your funnel as well. By doing all of this, you should be able to implement it effectively in your marketing mix.