A good marketer doesn’t just market, he inspires people to take action. We must have the agility is the ability to change direction when you see a better opportunity. I used to think that SEO was a waste of time. Then, I figured out that SEO could make my site more appealing to search engines, which meant that it would show up higher on Google (not to mention other search engines out there). This meant more traffic to my site, which meant more visitors to my site, which meant more revenue. Confused by all the acronyms and abbreviations? Don’t know the difference between AdWords and PPC? If so, you’re not alone, and I’ve got you covered with this quick tutorial on Search Engine Marketing, or SEM. Search engine marketing, also known as SEM or paid search marketing, is the use of online advertising to generate leads or sales. SEM is also known as paid search engine marketing, because companies like Google and Bing use an auction-based model to sell ads to the highest bidder (the “buy” side).
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