60% of businesses use video as a marketing tool, and 32% use video for sales . Video has become a critical component in marketing, and we’re constantly coming across new ways to engage with consumers using video. As a business owner or marketer looking to create a successful video marketing strategy, you need to choose a niche. If you’re creating general content and competing with everyone, it will be difficult to find a working strategy.
Finding a video niche is crucial to your video marketing success, and it also makes it easier for your potential audience to know what you do and sell.
To establish your niche, start with the most important questions.
Are you selling a product or service?
Let’s say that you sell therapeutic socks, and you’re trying to add video to your marketing efforts. You should ask, “what type of questions will my potential users be typing into their search boxes?” They probably have specific health concerns, or work activity requirements.
The goal of finding your target audience is so that you can create specific video content for them. First, you need to do search queries. These are strings of words users type when using Google, Bing, Yahoo, Instagram, YouTube, Twitter, Pinterest, or any other search engine.
Use both Google and the platform you are creating the video for and do thorough research on what topics people are searching for in relation to therapeutic socks. You should also use Google Keyword Planner to see the search volume for each search query. This way, you will know the average number of people actively searching that topic per month. Stick to 1k to 10k per month search volume as you want to create for high audience interest.
Check out the competition!
The video topics that rank first on Google or YouTube may be oversaturated. So, it’s better you find less saturated keywords. You should also read the comments on the video post and see the improvements the viewers are suggesting. Then ask yourself: How can I improve on this, what value can I bring to the viewers, and can I present this topic from a different perspective?
When you see the gaps in your competitors’ content, you can carve your niche from that. Bring something that offers more value, and people will engage with your videos. 69% of marketers are yet to use video in their marketing strategy, which puts you ahead if you start now .
Does the niche you want to venture into fascinate you? It’s important that you have some passion for the topics you’re going to create video content for because of the following reasons.
- You will have to create content for the topic regularly, and if you don’t enjoy it, it will be difficult to have creative ideas.
- You will have a hard time making your audience excited. Unless you’re a very good actor, you will lack any visible passion and struggle to hold your viewers’ attention.
Solve a problem
What process can you teach/guide someone else through? People are always looking for how to solve a problem around them. If you can offer solutions to these problems while marketing your product or service, you will build your audience in a short while. Make sure you identify a need before declaring something a problem.
Deliver better than others in that niche
Viewers appreciate great quality content. It’s one of the reasons why they’ll convert into subscribers. And if you’re selling a product or service, consumers. Your scripts, video quality, editing, and every other aspect should be well planned out. And even if you decide to create video content for a popular and profitable niche, you should be authentic in your approach.
If your goal is to build an audience you can monetize, you don’t have to get caught up in numbers, but keep an eye on analytics. Know what works for your audience, and what doesn’t. With strategic video content, you can create a niche for your business to keep your current audience engaged and attract new viewers.
 Biteable. Video-marketing-statistics
 Wyzowl. Video-marketing-statistics
YouTube is one of the most successful sites in which to market a brand. The wide reach, high conversion rates and relatively low cost make it an excellent choice for advertisers: as marketers, we have seen firsthand the success that can be achieved through YouTube Advertising (both short-term and long-term).
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